Trademark Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in fact they will become your most dear business asset. There is a type of misconception that registering a company, purchasing the urls and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only a registered trademark objected status Online India can provide you with the legal backing to secure your venture and its future surgical treatments.

Questions often arise to whether to register a brand. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights added with the company trademark for the specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from together with your brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of this business’ offerings provides the legal specifics of policy. It is important that the range of goods and/or services that corporation produces is correctly classified into one of the 45 separate categories you can get.

It is important to spotlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect vehicles and business conception in australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the associated with trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval staying the exclusive user of the specified trademark for the range of goods and services sent applications for under the application.